Desi Products, Videsi Packaging
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Here are five times the West 'borrowed' traditional wisdom and repackaged it in a trendier way
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The Miswak twig has been used in India and South Asia for over 7,000 years as a way to clean teeth
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A Czech company called Yoni repackaged it as a novel ?raw toothbrush'
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And they charge more than Rs 300 for each twig!
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Even worse is this charpai or khatiya that's going for 990 Australian dollars
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That's approximately Rs 55,000 per "traditional Indian daybed charpoy"
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Now this is something that's found in abundance with almost every street vendor in India - the doona or leaf bowl
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So when a research team in Thailand ?developed' this product a few years ago, desi Twitter was not impressed
A Los Angeles-based company similarly 'discovered' a "superfood"
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It was ghee. Ghee repackaged as "grass-fed ghee oil"
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But of course, ghee oil has got nothing on the most famous example of cultural appropriation in food
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The infamous "chai tea latte"
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Chai literally means tea, you guys.
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